Agabang & Company (KOSDAQ: 013990), was the first Korean domestic baby apparel and product company to introduce the one-stop shopping system, build significant brand recognition and the largest distribution and logistics network in the nation, and continues to earn a dominant market share in the Korean domestic baby apparel industry based on trust, safety, quality and customer value.
AGABANG & COMPANY underwent a major corporate and financial restructuring in 2002 including paying down all outstanding long-term debt and restarted management with a clean balance sheet and a solid financial structure. The previous year, in March of 2001, the company listed its shares for the first time on Korea’s technology-heavy KOSDAQ stock market receiving gross proceeds of over 16.5 billion KRW which was invested into developing and expanding overseas production facilities and updating the firm’s worldwide distribution centers. The net result was that the firm transformed itself into a financial sound, efficient and more innovative baby apparel and product designer and distributor with superior production and distribution facilities. This foundation for growth was expected to accelerate expansion not only in the Korean domestic market, but more importantly in the international market where management believed the future long-term growth of the company would be discovered.
The basis for AGABANG & COMPANY’s domestic and worldwide growth however would always be in its strong design portfolio and brand power. The firm continues to invest in and strengthen its domestic market dominance via strong consumer recognition and brand power from its market leading brands including AGABANG, ELLE POUPON, DEARBABY and of course ETTOI, Korea’s first domestic luxury brand led by world-renowned designer, Eunju Hong. AGAGANG & COMPANY seeks to further strengthen its market share in the baby product market utilizing its long-standing reputation for quality, safety and design and powerful brand power in the baby product market.
AGABANG & COMPANY continues to invest in developing new brands to address rapidly changing consumer shopping and buying trends in both the domestic and overseas market such as BASIC ELLE, a fashion forward and trendy babywear design brand focused on capturing market share in the discount and fast fashion industry, NAP/FRANDS, a domestic television shopping and online network brand and recently 2YA2YAO, Korea’s first total daily wear and casual, intimate wear brand exclusively for young children. Our firm will continue to dedicate resources in building the foundation of our firm, staying ahead of consumer and buying trends and to construct new, profitable business models.
In the future, AGABANG & COMPANY will continue to aggressively seek to expand our market share in the domestic market, but also in overseas, growth economies where we feel that we have a competitive advantage versus the local competition. Our dedication to superior design, quality and customer value are our strengths in developing a strong position in the market relative to our competitors and we will continue to invest heavily in developing new concepts, products and business models that will help us to remain competitive in an increasingly global baby product market. AGABANG & COMPANY and its management commit to stay focused on our long-term goal of becoming a truly global, respected and profitable baby clothing and product company, but also will stay nimble enough to adjust short and mid-term goals to the ultimate benefit of our consumers, employees and all of our shareholders..
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